[retention] · Oct 3, 2026
Why users churn in the first week, and what to test
Why so many new users disappear in their first days, how to find your activation moment, and practical onboarding changes to test, one at a time.
Read the article
[about fola startup]
The first 90 days of a fractional CMO, written down so you can run them yourself
No calls to book, no deck to wait for, no retainer. Each course takes you through what a senior marketing lead would do in your company: get into the numbers, find what is actually broken, and build the system. You do the work, with a worksheet for every step.
What the lessons cover
Funnel audit
North star metric
Positioning
Unit economics
CAC payback
Creative testing
Search intent
Activation
Cohorts
Win-back
Value proposition
Messaging hierarchy
Funnel audit
North star metric
Positioning
Unit economics
CAC payback
Creative testing
Search intent
Activation
Cohorts
Win-back
Value proposition
Messaging hierarchy
[focus areas]
Four courses, one for each place growth gets stuck
Each course is 8 written lessons with worksheets, worked examples and an assignment per lesson. Start with the one that matches the number you need to move, or take all four as The Fractional CMO Playbook.
[how it works]
[how it works]
Fractional CMOs are expensive because they bring a process. The process is the valuable part, so we wrote it down. You get the same order of work, the same questions and the same tools, at your own pace.
Step 01
Step 02
Step 03
Step 04
Choose the course that matches your bottleneck, or all four.
Pay once by card. Your library link arrives by email within minutes.
Work through eight lessons, one worksheet and one assignment at a time.
Finish with a written plan you keep running after the course.
[pricing]
Simple, one-time pricing
No subscription, no retainer, no upsell calls. Pay once in US dollars and keep the lessons for life.
[single course]
Any one course
$67USD, one-time
- One course of your choice
- 8 complete written lessons
- Worksheets, templates and worked examples
- Lifetime access and future updates
[best value]
The Fractional CMO Playbook
$197USD, one-time
- All 4 courses, 32 lessons
- Strategy, paid, retention and messaging
- Save $71 against buying separately
- 30-day money-back guarantee
Secure payment by Stripe. We never see or store your card. 30-day money-back guarantee on every purchase.
[the process]
The same rhythm every time: fast at first, then steady, until the system runs without anyone holding its hand. That is the whole idea of fractional work, and of these courses.
32
written lessons
Across four courses, each ending with an assignment you can finish in an afternoon.
Pay once
No subscription and no renewals. Lifetime access, updates included.
"If it is not right for you, tell us within 30 days and we refund every cent. No questions, no forms."
Our guarantee
30 days
Money-back guarantee
Strategy always, first
Every course starts with the one question that actually matters.
[faq]
Have questions?
Anything else? Write to support@folastartup.com and a real person replies within two working days.
What exactly do I get?
Written lessons, not videos or calls. Each course has 8 lessons that explain the reasoning, give you a worksheet or template to fill in, a worked example and an assignment. Straight after payment you receive a personal link to your library, where every lesson is ready to read, print or save as PDF.
Is this consulting? Will someone work on my startup?
No. Fola Startup sells self-paced courses. There are no calls, no audits of your accounts, no done-for-you work and no personal feedback. The courses teach the process a fractional CMO follows so that you, or your team, can run it. If you have a question about what a course covers, you can always write to us.
Which course should I start with?
If you are not sure where growth is stuck, start with Growth Strategy & Positioning: its first lessons are a funnel audit that tells you which of the other three matters most. If you already know (ads are expensive, users leave, or nobody understands the homepage), go straight to that course.
Is it a subscription?
No. Every course is a single payment in US dollars. Nothing renews and your card is never charged again.
Does it work for B2B and B2C?
Yes. The lessons are written for early-stage startups in general, with examples from SaaS, marketplaces and online services. Where B2B and B2C differ, for example LinkedIn ads or sales-led onboarding, the lesson says so.
Do you guarantee results?
No, and you should be wary of anyone who does. Results depend on your product, market, budget and execution. What we do guarantee is your money: if a course is not right for you, email us within 30 days and we refund it in full.
How long do I keep access?
For life, meaning for as long as Fola Startup exists, and future updates to the course you bought are included. If we ever closed, we would give at least 90 days' notice so you could save every lesson.
I lost my access email. What now?
Open My library and use the Resend my access form with the email you bought with. A fresh link arrives in minutes. You can also write to us at support@folastartup.com.
Can I get an invoice for my company?
Yes. Stripe emails a receipt automatically. If you need an invoice with your company name and tax number, write to support@folastartup.com with your order reference.
[latest articles]
Free reading from the blog
Short, practical articles on growth, acquisition and retention. No sign-up needed.
[acquisition] · Oct 2, 2026
CAC, LTV and payback period, explained with one example
What CAC, LTV and CAC payback mean, how to calculate them with a simple fictional example, and how they tell you whether paid ads make sense for your startup.
Read the article[strategy] · Oct 1, 2026
What a fractional CMO actually does in the first 90 days
A plain look at the first 90 days of a fractional CMO, the signs a startup needs that kind of help, and how a founder can run the same process alone.
Read the article