About Fola Startup
Fola Startup publishes the fractional CMO playbook as self-paced courses, for startups that need senior marketing thinking before they can afford a senior marketer.
Why we exist
Early-stage startups rarely fail at marketing for lack of effort. They boost posts, try every channel for two weeks and redesign the homepage, without ever finding the one lever that matters. A fractional CMO fixes that, but a good one is out of reach for most teams before product-market fit.
What a fractional CMO really brings is a process: audit the funnel, pick the number that matters, position the product, then build acquisition, retention and messaging around it. Fola Startup writes that process down so founders and first marketing hires can run it themselves.
What we sell, exactly
Four online courses: Growth Strategy & Positioning, Paid Acquisition, Lifecycle & Retention, and Brand & Messaging. Each has 8 complete written lessons with worksheets, worked examples and an assignment per lesson. They cost $67 each or $197 for all four, always as a single payment, and are delivered by email within minutes. There are no calls, no consulting, no done-for-you work and no subscription.
What we do not claim
Our courses are general marketing education. They are not consulting, legal, tax or financial advice, and we do not promise any revenue, growth rate or return on ad spend. We do not publish invented client logos, case studies or testimonials. Honest processes, followed consistently, are what work.
Who is behind it
Fola Startup is the trading name of Amanda Amaro de Oliveira, an individual trader registered in Brazil (CPF 327.984.628-11), based in Araraquara. Full details are in the legal notice.
