[retention] · Oct 3, 2026
Why users churn in the first week, and what to test
Why so many new users disappear in their first days, how to find your activation moment, and practical onboarding changes to test, one at a time.
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Notes on startup growth
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[acquisition] · Oct 2, 2026
CAC, LTV and payback period, explained with one example
What CAC, LTV and CAC payback mean, how to calculate them with a simple fictional example, and how they tell you whether paid ads make sense for your startup.
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[strategy] · Oct 1, 2026
What a fractional CMO actually does in the first 90 days
A plain look at the first 90 days of a fractional CMO, the signs a startup needs that kind of help, and how a founder can run the same process alone.
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